PRIVACY POLICY
Privacy Policy
This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase from our website (the "Site").
Personal Information We Collect
When you visit the Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and certain cookies stored on your device. Additionally, as you browse, we collect data on individual pages or products you view, referral sources, and interactions with the Site. We refer to this as "Device Information."
We collect Device Information using:
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Cookies: Data files placed on your device that often include an anonymous identifier. For more details and how to disable cookies, visit www.allaboutcookies.org.
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Log Files: Track activity on the Site and gather data such as IP address, browser type, ISP, referring/exit pages, and timestamps.
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Web Beacons, Tags, and Pixels: Electronic files that record browsing activities on the Site.
When you make or attempt a purchase, we collect certain details, including your name, billing/shipping address, payment information (including credit card numbers), email address, and phone number. We call this "Order Information."
"Personal Information" in this policy refers to both Device and Order Information.
How We Use Your Personal Information
We use Order Information to:
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Process your orders (including payment processing, shipping arrangements, and providing invoices/order confirmations);
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Communicate with you;
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Screen for potential risks or fraud; and
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Provide you with information or promotions in line with your preferences.
We use Device Information to help identify fraud risks (such as using your IP address) and to enhance and optimize our Site by analyzing customer interactions and the success of marketing efforts.
Sharing Your Personal Information
We share your Personal Information with third parties to assist in its use, as described above. For example:
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We use Shopify to power our online store. Read about their privacy practices here.
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We use Google Analytics to understand customer behavior. Learn more here and opt out here.
Additionally, we may share Personal Information to comply with laws, respond to legal requests, or protect our rights.
Behavioral Advertising
We use Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. For more details on targeted ads, visit the Network Advertising Initiative’s educational page.
To opt out of targeted advertising:
You can also manage preferences through the Digital Advertising Alliance’s opt-out portal.
Do Not Track
We do not modify our data collection or usage practices in response to Do Not Track signals from browsers.
Your Rights
If you are a European resident, you have the right to access, update, correct, or delete your personal information. To exercise these rights, contact us using the details below.
Additionally, if you are a European resident, we process your information to fulfill contracts (e.g., processing orders) or to pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the U.S.
Data Retention
We retain your Order Information for our records unless you request its deletion.
Changes
This Privacy Policy may be updated periodically to reflect changes in practices or for legal and regulatory reasons.
Contact Us
For further information about our privacy practices, inquiries, or complaints, please contact us via email at sale@tapeandcase.com.